Skip to main content


Showing posts from April, 2015

I will be #BeachBodyReady

Okay, so this advert has gained a hell of a lot of attention since it's debut date, but in all honesty, I don't know what the issue is. I know my view is the minority and a lot of people will disagree with me, but the people who know me will know that having the minority view does not normally stop me expressing it. Personally, I do not think that there is anything wrong or anti-feminist about this advert.
I recently had a debate with some of my friends about this advert who saw it as offensive and sending a message of 'if you don't look like this, you can't go to the beach', and this is a view that many women have taken. The advert is not saying that at all. Rimmel London's tag line is "Get the London look", so does that mean if you're not wearing Rimmel or if you don't look like Georgia May Jagger, you can't go to London? No, it doesn't. I see that Protein World have decided to use this rhetorical question because obviously with i…